According to a recent Forrester research report, consumers will significantly cut back on their electronics purchases in 2009. SHOCKER!
Although this report is not surprising, what would you do if you forgot to take your iPhone out your jeans before you threw them in the wash? What if you walked into the pool with your iPod in your pocket (yours truly has pulled that slick move)? It all depends on how attached you are to your iFart application (yes it is the #1 application in the iTunes App Store) or the AC/DC "Black Ice" album you just downloaded from iTunes, but my bet is that you'll likely buck the Forrester report and buy a replacement sooner rather than later.
Before you do, be sure to check out the MacRumors.com Buyer's Guide. This terrific site has the latest and greatest news (and rumors) on all of the Apple products. More importantly, it tracks the historical product lifecycles, and based on this info, assigns a Buy, Neutral or Don't Buy rating for each Apple product. This is especially important when buying from a company like Apple that is notorious for adding features or reducing prices every six months. If you know that the latest and greatest is only months away, then perhaps you can suffer the separation anxiety for just a bit longer before you replace that waterlogged iPod.
Time is on your side. With the annual MacWorld show taking place this week, hopefully Apple will be making some exciting announcements.
Although this report is not surprising, what would you do if you forgot to take your iPhone out your jeans before you threw them in the wash? What if you walked into the pool with your iPod in your pocket (yours truly has pulled that slick move)? It all depends on how attached you are to your iFart application (yes it is the #1 application in the iTunes App Store) or the AC/DC "Black Ice" album you just downloaded from iTunes, but my bet is that you'll likely buck the Forrester report and buy a replacement sooner rather than later.
Before you do, be sure to check out the MacRumors.com Buyer's Guide. This terrific site has the latest and greatest news (and rumors) on all of the Apple products. More importantly, it tracks the historical product lifecycles, and based on this info, assigns a Buy, Neutral or Don't Buy rating for each Apple product. This is especially important when buying from a company like Apple that is notorious for adding features or reducing prices every six months. If you know that the latest and greatest is only months away, then perhaps you can suffer the separation anxiety for just a bit longer before you replace that waterlogged iPod.
Time is on your side. With the annual MacWorld show taking place this week, hopefully Apple will be making some exciting announcements.
I just read the notes from Phil Schiller's MacWorld 2009 keynote, live on CrunchGear http://www.crunchgear.com/2009/01/06/live-phil-schillers-macworld-2009-keynote/. Other than a new 17-inch MacBook Pro, it doesn't look like there is any iPod or iPhone product news at this time.
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